How Buyers Find Homes
Home buyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a Real Estate Sales Professional. The following is a profile of home buyers and sellers search preference...
- Internet – 40%
- Real Estate Professionals – 35%
- Yard Signs – 11%
- Friend/Relative – 6%
- Home Builder – 5%
- Newspaper Advertising – 2%
- Knew the Seller – 2%
- Home Book/Magazine – 1%
Source: National Association of Realtors® Profile of home buyers and seller, 2011.
Due to rounding, percentage distributions may not add up to 100%