How Buyers Find Homes

Home buyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a Real Estate Sales Professional. The following is a profile of home buyers and sellers search preference...

  • Internet – 40%
  • Real Estate Professionals – 35%
  • Yard Signs – 11%
  • Friend/Relative – 6%
  • Home Builder – 5%
  • Newspaper Advertising – 2%
  • Knew the Seller – 2%
  • Home Book/Magazine – 1%

How Buyers Find Homes graph

Source: National Association of Realtors® Profile of home buyers and seller, 2011.
Due to rounding, percentage distributions may not add up to 100%